#MBPHOTOPASS | G63   |   Out On The Road

Mercedes-Benz had four G63 vehicles they needed to transport from LA to NYC for the Pride Parade.

We decided use this last minute opportunity to partner with three LA photographers— Casey Kringlen, Flaminia Fanale and Jesse Ashton Rhodus—from the LBGT community and do a road trip from California to NY, celebrating the community and inclusion of Pride Month across the country.

The convoy made it to NYC in time to take part in the parade, and in a short time and under a very limited budget, we produced numerous high quality lifestyle assets for Pride and received high engagement.