XOXO by Trojan   |   360 Launch Campaign

It's 2017 and yet there's still a stigma surrounding women buying or carrying condoms. With XOXO, we wanted to inspire change and recognize that everyone should feel the confidence to protect themselves, their health and well being.

We wanted to encourage our audience to embrace that inner confidence they recon with when they look at themselves in the mirror — and to cancel out all that other noise. Because when you listen to their inner voice, it will always guide you in the right direction in love, and in life.

Because when you trust yourself, you’re ready for anything.

 

 

LAUNCH


ANTHEM


LAUNCH 15'S


BEHIND THE SCENES

SOCIAL LAUNCH

A post shared by XOXO by Trojan (@xoxobytrojan) on

A post shared by XOXO by Trojan (@xoxobytrojan) on

A post shared by XOXO by Trojan (@xoxobytrojan) on

Behind the Scenes

Client:
Brand: Trojan
Client: Stephanie Berez, Group Product Manager
Client: Arginnys Soto, Brand Manager
Client: Cindy Manzo, Manager, Marketing Services
 
Production:
Production Company: Tool of North America
Director: Rachel McDonald
Executive Producer: Brad Johns
Cinematographer: Tucker Korte
 
Post Production:
Company: No6
Editor: Lauren Brown and Nick Schneider
Post Producer: Laura Molinaro
Colorist: Matthew Rosenblum
Senior Flame Artist: Ed Skupeen
Flame Assistant: Mark Reyes
Sound Production: Heard City
Sound Engineer: Elizabeth McClanahan

 

Agency:
Group Creative Director: Roald van Wyk
Creative Director: Jamie Perruquet
Art Director: Ben Loh
Executive Producer: Pamela Yeh

Project Manager: Martha Kim
Client Partner: Bryan Matsuoka


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