Loki the Wolfdog

Mercedes-Benz, Razorfish and Loki the Wolfdog (1MM Instagram followers) partnered for a 360-degree virtual reality, mobile experience, allowing fans of Loki and auto enthusiasts to overlap and a journey that told the story of Mercedes' new GLS SUV, Loki and his owner, as well as the luxury lifestyle available at the MB partner hotel, The Four Seasons Vail.

Taking advantage of the recently added 360-degree virtual reality functionality on these platforms, Mercedes allowed their audience to experience a two-minute film with Loki's owner, Kelly Lund, narrating a voiceover over footage of a Mercedes 2017 GLS. Audiences went along for the ride, somewhere between figuratively and literally, traveling as virtual reality passengers through the snow blanketed landscapes of Crested Butte and Vail, Colorado.


The video garnered a total 19MM views, 70,000 new social follows and drove 1.2MM visitors to the GLS product page as a result.

Assets generated:  500+ Photo Assets + (1) 360° + (1) Feature Video

MERcedes-benz photo pass   |   loki + GLS


mercedes-benz photo pass   |   vail four seasons: PARTNER HOTEL PROGRAM





Mereces-Benz USA Clients:
Mark Aikman
Alexa Harnett
Ryan Johnson
Jordan Lalor

Group Creative Director: Roald van Wyk
Executive Producer: Joe Gagliardi
Senior Art Director: Alex Reinoso
Senior Copywriter: Otavio Barbon
Editor: Bill Novak
Designer: Ben Loh
Sr. Director Social: Paige Johnson
Social Strategist: Joey Burtoni
Associate Project Manager: Ari Tretin
Social Copy: Logan Donaldson / Matthew de Paula


Matchstick Productions
Director: Murray Wais
DP: Steve Winter
Camera:  Rex Lint
Still Photography: Trent Bona

360° Video Production:
Experius VR
Executive Producer: Andrew Hendricks
Camera/DP:  Elliott Mizroch
Post: Emma Mankey Hidem / Steven Frisbey