Mercedes me | Launch Campaign
At Mercedes-Benz, innovation doesn’t stop at the car. Nowhere was this more apparent than with the launch of Mercedes me, a cutting edge mobile application, developed by Razorfish, for Mercedes-Benz.
To launch the app, we partnered with director Warren Fisher to create a series of short films that beautifully illustrated how the app’s range of features connects drivers more closely to their Mercedes-Benz. From functions like ‘Remote Start’ to ‘Schedule Service’, we turned simple ‘how-to’ videos into something more elevated an engaging, something truer to Mercedes-Benz’s belief in ‘The Best or Nothing’.
In addition to the short films, we created an artful and inspirational anthem film that perfectly captured how Mercedes me lets its users experience the road, their vehicle and the world more beautifully.
Mercedes me. Designed to Connect, Assist and Inspire.
Behind the Scenes
Production Company: Bunker
Director: Warren Fisher
Executive Producer: Geoff McLean
Post Production: Apt2
Editor: Owen Murphy
Producer: Kenny Farrell
Sound Production: Headroom
Sound Engineer: TJ Dumser
Group Creative Director: Roald van Wyk
Senior Producer: Joe Gagliardi
Creative Director / Art Direction : Penn Lee
ACD / Copywriter: Luke Carmody
Project Manager: Keith Johnson
Editor: Keith Johnson
Client Partner: Bryan Matsuoka
Strategy: Neal Gorevic / Derrick Goss